The reason to have partnerships with Swarovski

See your brand sparkle with Swarovski

Brilliant partnerships

Swarovski helps you sparkle — why Swarovski is the right partner for you

Example of heritage of innovation by Swarovski

A heritage of innovation

Since 1895, Swarovski has been the pioneering changemaker of crystal creation, setting the trends that inspire designers around the world. Innovation and sustainability run through our minds, our hands and our machinery, so we can create the high-quality crystals that add extra sparkle and value to your designs.

Example of how you benefit from using Swarovski crystals

How you benefit from using Swarovski crystals

Laura Lay leverages the crystal quality, innovation and craftsmanship of Swarovski to inject newness into their jewellery collections while creating affordable fine jewellery lines. Investing an average of just 11 € worth of Swarovski crystals per jewellery piece enables them to claim a price premium of almost 60% more than other costume jewellery lines. With retail prices of 189 €, Laura Lay established themselves as a key player within the circle of premium fashion jewellery brands.

Example of responsible crystal, made in Austria by Swarovski

Fairness at heart

Crystals made in Austria

Most of our business is based in our headquarters in Wattens, surrounded by the mountains, trees and crystal-clear air of Austria’s North Tyrol. Centralizing our design and production means we can pay a fair wage—and being immersed in nature inspires us to invest in sustainable production processes and products at every stage of crystal manufacturing.

Conflict–free beauty


Every Swarovski crystal is made responsibly, meeting today’s toughest industry standards—and anticipating tomorrow’s. Leading the market in responsible, ethical production, Swarovski Professional is compliant with every area of sustainability, including business ethics, human rights, social and environmental performance.

Example of Application services by Swarovski

Leverage our expertise

Application services

Turn up your sparkle—and revenue. We offer special support for special customers: a comprehensive range of application services that provide technical and production expertise where and when you want it, saving you time and money.

Example of Branding guidelines by Swarovski

Align with excellence

Tailored Branding Solutions & Services

Leverage the Swarovski experience and benefit from tailored branding solutions and services addressing your needs. Branding partners profit from Swarovski’s reputation as well as from sophisticated branding and support packages to build their own business. Become a branding partner and give your business a distinctive identity which tells your customers that your products belong to the glamorous world of luxury and sparkle.

Swarovski offers target group specific support to Brand Owners (Ingredient Branding Program), Manufacturers, Application Centers, Distributors, DIY and Nails Experts and many more. Let Swarovski join you on your journey from creative product creation to effective marketing and sell-out.

Learn more about our branding solutions and services here.

For clients seeking branding support without accessing our tailored solutions – Swarovski offers practical guidance on the proper use of the Swarovski® trademark here.

Daniel Swarovski
“Try to think not only of yourselves but also of your fellow human beings. Those who adhere to this will certainly be blessed with success.”

Daniel Swarovski

Teaser Small Packing Units of Swarovski crystals

See what works best!

Swarovski offers a vast assortment of cuts, colors and effects. Find out which crystals are right for your project by ordering our smaller packing units of 10 or 100 sparkling crystals.

Order sample packages now

Our projects

ROCKETMAN Dazzles in 1 Million Swarovski Crystals!

Taron Egerton stars as Elton John in ROCKETMAN, the new musical fantasy film as remarkable for the costumes as it is for the string of iconic pop hits. BAFTA-nominated Julian Day created the 64 extraordinary looks; one million Swarovski crystals created the out-of-this-world dazzle. Unmissable wardrobe highlights include a fully crystallized baseball kit, 750 bespoke crystal transfers. Photo Credit: David Appleby. © 2018 PARAMOUNT PICTURES. ALL RIGHTS RESERVED.

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1 Million+ Crystals Set Orphée Aux Enfers Alight

This year’s Salzburg Festival owed its hell-raising sparkle to hundreds of thousands of Swarovski crystals. Costume designer Victoria Behr deployed their intense fire to spectacular effect when creating a blazing cast of characters for the comic opera Orphée aux enfers, a wicked love story that takes us deep into the underworld.

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Articles you might be interested in

Product innovations

Discover the newest innovations, from colors, shapes and effects to tools and techniques.

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Application methods

Easy tutorials in text and video demonstrate how to apply the crystals to your creations

Learn more

New and now

Explore the latest products and collections, beautifully reflecting the latest fashion trends

Get inspired
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