See your brand sparkle with Swarovski

Brilliant partnerships

Swarovski helps you sparkle — why Swarovski is the right partner for you

A heritage of innovation

Since 1895, Swarovski has been the pioneering changemaker of crystal creation, setting the trends that inspire designers around the world. Innovation and sustainability run through our minds, our hands and our machinery, so we can create the high-quality crystals that add extra sparkle and value to your designs.

How you benefit from using Swarovski crystals

Laura Lay leverages the crystal quality, innovation and craftsmanship of Swarovski to inject newness into their jewellery collections while creating affordable fine jewellery lines. Investing an average of just 11 € worth of Swarovski crystals per jewellery piece enables them to claim a price premium of almost 60% more than other costume jewellery lines. With retail prices of 189 €, Laura Lay established themselves as a key player within the circle of premium fashion jewellery brands.

Fairness at heart

Crystals made in Austria

Most of our business is based in our headquarters in Wattens, surrounded by the mountains, trees and crystal-clear air of Austria’s North Tyrol. Centralizing our design and production means we can pay a fair wage—and being immersed in nature inspires us to invest in sustainable production processes and products at every stage of crystal manufacturing.

Conflict–free beauty

Sustainability

Every Swarovski crystal is made responsibly, meeting today’s toughest industry standards—and anticipating tomorrow’s. Leading the market in responsible, ethical production, Swarovski Professional is compliant with every area of sustainability, including business ethics, human rights, social and environmental performance.

Leverage our expertise

Application services

Turn up your sparkle—and revenue. We offer special support for special customers: a comprehensive range of application services that provide technical and production expertise where and when you want it, saving you time and money.

Align with excellence

Brand guides

When you use the Swarovski Logo, you’re associating your brand with over 125 years of elegance and excellence. Maximize your market presence by becoming a branding program participant and see the positive effect on your bottom line.

“Try to think not only of yourselves but also of your fellow human beings. Those who adhere to this will certainly be blessed with success.”

Daniel Swarovski

Teaser Small Packing Units of Swarovski crystals — See what works best!

Swarovski offers a vast assortment of cuts, colors and effects. Find out which crystals are right for your project by ordering our smaller packing units of 10 sparkling crystals.
Order sample packages now

Our projects

ROCKETMAN Dazzles in 1 Million Swarovski Crystals!

Taron Egerton stars as Elton John in ROCKETMAN, the new musical fantasy film as remarkable for the costumes as it is for the string of iconic pop hits. BAFTA-nominated Julian Day created the 64 extraordinary looks; one million Swarovski crystals created the out-of-this-world dazzle. Unmissable wardrobe highlights include a fully crystallized baseball kit, 750 bespoke crystal transfers.

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