2020 is going to give us all the feels. If we were to give a name to the overarching trend that will characterize the spring/summer season, it would be The Power of Emotion. Why? Well, despite our highly digital age with numerous ways of connecting with others right at our fingertips, there is a growing sense of loneliness. As a result, people are looking to reconnect on an emotional and physical level. Your designs should reflect this craving.

Below you will find the four trend directions that Swarovski trend experts have identified within the overall theme, as well as corresponding products. Find out how Swarovski Crystals in nature-inspired hues can guide people toward their inner peace, and how neon colors support their increasing desire to express their individual style.


Trends Spring/Summer 2020