Pantone Color 2018 - Purple Reign

"Inventive and imaginative, Ultra Violet lights the way to what is yet to come." - (

The PANTONE® Color of the Year 2018 is… 18-3838 Ultra Violet, (a deep purple hue). The announcement of this particular color sent up sounds of jubilation in the hallowed halls of Swarovski Professional, where we create our brilliant crystal color range.

Not least because the color is associated with creativity, mindfulness and inner peace: which are all top of our Christmas wish list - but, perhaps more importantly because purple “…has that spiritual or mystical quality attached - a little bit of magic that's inferred in the color." (Leatrice Eiseman, Executive Director of the Pantone Color Institute).

And here, at Swarovski Professional, we are all about putting a little bit of magic into everyone’s lives. So in salutation to the magnificence of purple, and it being the PANTONE® color of 2018, we thought we should give you some insight into how you can bring radiance - with this regal hue - into your own life.

Long may purple reign!

Discover our Product Sortiment of Ultra Violet Colors