Spotlight on Products


For over 120 years, Swarovski has been setting the world of design alight with trail-blazing creativity. Today, crystals from Swarovski are used to impart richness, meaning and brilliance to items of jewelry, fashion and interior décor. Here, you can explore Swarovski’s vast assortment of mesmerizing cuts, colors, sizes and effects: from cool classic to cutting-edge contemporary, they are designed to give your ranges a distinctive standout that sets them apart. Continually updated with new products, special cuts, and exciting effects, this section shines a spotlight on Swarovski’s ever-unfolding innovations and their many creative uses.

Swarovski is a leader in innovation and design, and our newly improved crystal jewelry settings are an excellent example. Tombac, our new base material, is designed for better soldering, strength and deformability. For further product innovation, look to our new futuristic flat back crystals, including the Triangle Family, the Flame Flat Back and our new Contour Flat Backs, which allow you to express your passions and create new, exciting designs that have character and brilliance. In addition, Swarovski's new Special Effects line offers innovative Shimmer Effect crystals that reflect a rainbow of light-filled hues, along with new Crystal Pearl colors. Perfectly suited to the new generation of activewear and streetwear, they embody fashion jewelry innovation and bring to life the latest trends.

Choose from our expansive collection of brilliantly sparkling BeCharmed and Pavé Beads that provide inspiration for every occasion. We are constantly updating our collection with new beads to inspire you, including the 2017 Christmas Collection: see all your creations from a new angle when you use the Tilted Designer Series Crystals by Chris Bangle; take your crystal designs on a journey under the sea with creatures and creations from Céline Cousteau; reach for perfection with the deliberately imperfect Kaputt crystal cut by Jean Paul Gaultier; or design with the futuristic Growing Crystal by Iris Van Herpen for Swarovski, inspired by nature’s powerful artistry.

Add glam with our Cabochon Family—create an edgier look using our Skull Flat Back and our Rimmed Flat Backs. Give luxury to everyday lifestyle items with Swarovski's Crystal Leatherette-it, or go for the glitter with our brilliant Bandings. Your designs will stand out on the runway as well as around town with these new textile crystal products. Swarovski’s Crystal Fine Mesh is a sparkling yet flexible crystal fabric covered in thousands of XILION chatons. This smooth, sinuous fabric is available in 36 colors and 16 effects, including animal prints—use it to turn any dress or accessory into a runway-worthy design. Crystal Rocks, Crystal Fine Rocks, and the new Crystal Ultrafine Rock-its are ideal for super-modern accessories, jewelry, textiles, and innovations. Explore the unlimited design possibilities offered by this futuristic line.