Key words when explaining the “experience” phenomenon that’s gaining traction among a new generation of travelers are: balance, ease, sensorial, free-flow, new age. This impetus comes from a desire to get away from it all, alongside the reappearance of the 70s “take it easy” surfer mantra, which holds a new cachet amongst Generation Z and Millennials.
A need to reconnect, with each other and with nature, demands sensorial experience as a calming counterbalance to frenetic living. It’s living, something that only holidays basking in a sense of total freedom can offer.
Jewelry sees fine multilayered chains, as well as beadwork and crystals with seashell talismans, showcasing the laid-back nomadic style.
Apparel has a casual simplicity and plays with crystal-adorned 70s slogan tees teamed with worn and faded jeans and free-floating cottons. Alternatively, neoprene-inspired pieces add a sports chic feel, while fine crystal beading provides additional decoration and sunshine radiance.
Accessories are practical, waterproof, light, and often “pre-loved” in support of sustainability. Adornments come in the form of shimmering crystals and pretty shells, while strong graphics draw attention to custom embellishment.
Interiors also reflect the easy-going Freedom trend and can be seen in a variety of settings. Taking inspiration from surf-and-skate culture, boards are recycled to create innovative seating and decorative aspects all with a beach shack vibe. “Slow-tech” also comes to the fore with the return of analogue, and only the bare necessities required.