In a data driven era, the need to reconnect and rediscover becomes a focus. Designs are rooted in nature, celebrating natural landscapes and individual aspects, as beauty is appreciated through the ageing and discarded. Labels mean less as consumers seek personalized products that align with their values. With mass-produced goods being created at the expense of the environment, a slowdown ethic will result in a focus on heritage and authentic elements as “slow brands” start to gain momentum.
Authentic warm hues, ochres and army greens are married with deep burgundies and teal, as the honoring of people and traditions becomes paramount. A renewed desire for unique pieces, that tell a personalized story, sees the incorporation of earthy elements in interiors and jewelry to highlight the continuous desire for sustainability in design.
For fashion, the season sees the emphasis shift from protest to play in a slew of free-flowing layers as off-grid living engenders an anti-fashion sentiment in a mash-up of styles. Accessories become practical, paying homage to the worker and life-on-the-land, with elements upended to create a recycling mindset transitioning summer to winter outfits with folkloric influences, handstitched and embroidered elements all core design components.
"WHEN YOU FIND YOURSELF, YOU WILL BE FREE.”— DAN BRULÉ