Trends & Inspirations


Swarovski sets trends in crystal and jewelry design with every new crystal collection that is created. We also respond to current trends in fashion, jewelry, interiors and society by interpreting them through our crystals and pearls. Swarovski is at the forefront of crystal design and production, exploring new cuts, colors and effects through each fresh range.

Inspiration for each new Swarovski crystal collections comes from all around us; from what’s on the catwalk to world events, from movements in society to our vibrant cities and the nature all around us. Explore our Trends and Inspirations through our wide range of mesmerizing crystal collections and discover our groundbreaking creativity and inventiveness.