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Be yourself trend Fall/Winter 2019/20

Today, Kentucky Fried Chicken in China scans people’s faces and, based on aspects such as skin tone, face shape and emotional state, algorithms put together a recommended menu for the individual. Cosmetic companies, such as Lancôme, offer the possibility to create a truly customized foundation based on an individual skin scan, and mood measuring monitors in clothing stores make color choices for consumer’s clothes. Welcome to the age of extreme individualization – where the message is abundantly clear – it is time to just Be Yourself!

Check yourself

Seeking a degree of continuation and stability

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Find yourself

A desire to reconnect sees off-grid living and down-to-earth styling

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Excess yourself

Desiring bold, individual expression

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Dress yourself

Ascent to dramatic and theatrical statements for everyday dressing

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Check yourself

A fear of the future shows no signs of abating any time soon, particularly for the beleaguered Millennials. As the desire to carve a new identity becomes key, the upending of traditional formats remains high on their priority list. A new, individualized format is being honored in urban settings with “heritage” re-issued in various designs to make retro modern.

Shimmer in nostalgic, muted mid-tones

Materials

Materials with substantial weight pull into focus the desire for long-lasting appeal in designs to combat fast-fashion. Comforting nostalgia, in the use of heritage materials, is given a fresh update with new silhouettes and layering options. Tailoring is reinvented, and colors in comforting, muted mid-tones – offset with pops of Padparadscha and Crystal Azure Blue take the spotlight to offer a freshness to authentically re-imagined pieces.

Modern vintage

Inspirations

A renewed appreciation for vintage items highlights the creation of unique jewelry pieces with sophisticated, encrusted surfaces in crystal and pearl cluster designs appearing in brooches and modern settings for a younger consumer. As interior selfies become important, bold interior accessories experience a revival in an eclectic mash-up of directions. The extreme lo-fi meets high style direction, showcases the on-going desire for individualization across all segments - from jewelry through accessories to packaging and electronics.

Discover the trend colors of check yourself

      

Crystal azure blue

RGB: 0/138/160, CMYK: 81/25/30/7, Pantone-TPX: 17-4735

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Crystal mint green

RGB: 123/193/179, CMYK: 55/3/36/0, Pantone-TPX: 14-5413

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Silk

RGB: 240/216/195, CMYK: 6/17/25/0, Pantone-TPX: 12-008

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Crystal dark red

RGB: 103/46/59, CMYK: 35/78/45/54, Pantone-TPX: 19-1725

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Crystal silver night

RGB: 158/157/156, CMYK: 36/28/29/15, Pantone-TPX: 16-0000

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Crystal cream pearl

RGB: 242/242/241, CMYK: 6/4/5/0, Pantone-TPX: 11-0601

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Padparadscha

RGB: 234/99/107, CMYK: 1/73/47/0, Pantone-TPX: 18-1154

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Find yourself

In a data driven era, the need to reconnect and rediscover becomes a focus. Designs are rooted in nature, celebrating natural landscapes and individual aspects, as beauty is appreciated through the ageing and discarded. Labels mean less as consumers seek personalized products that align with their values. With mass-produced goods being created at the expense of the environment, a slowdown ethic will result in a focus on heritage and authentic elements as “slow brands” start to gain momentum.

Radiate warmth and authenticity in traditional autumnal hues

Materials

Authentic warm hues, ochres and army greens are married with deep burgundies and teal, as the honoring of people and traditions becomes paramount. A renewed desire for unique pieces, that tell a personalized story, sees the incorporation of earthy elements in interiors and jewelry to highlight the continuous desire for sustainability in design.

A mash-up of styles

Inspirations

For fashion, the season sees the emphasis shift from protest to play in a slew of free-flowing layers as off-grid living engenders an anti-fashion sentiment in a mash-up of styles. Accessories become practical, paying homage to the worker and life-on-the-land, with elements upended to create a recycling mindset transitioning summer to winter outfits with folkloric influences, handstitched and embroidered elements all core design components.

Discover the trend colors of check yourself

      

Crystal Army Green DeLite

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Crystal Burgundy DeLite

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Crystal Capucciono DeLite

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Crystal Iridescent Tahitian Look Pearl

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Crystal Light Grey DeLite

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Crystal Ochre DeLite

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Excess yourself

The continuing political tension and on-going concern over climate change has created a key direction: oversized protection. The Danish hygge (a mood of coziness and comfortable conviviality with feelings of wellness and contentment) ethos has infiltrated the design world, with an upsurge in oversized, exaggerated and cocooning elements now found in revamped formats.

Dazzle them with timeless color combinations made modern

Materials

Maximalist mash-ups, with a less-is-more focus on adornment, highlight the concentration on the silhouette in fashion. Timeless, long-lasting colors in essential autumnal references are revisited offering a sense of nostalgic security in new forms, with a return focus on the shoulders as we continue to carry the burdens of a highly politicized world. Jewelry holds a look-at-me attitude in oversized pieces merging with fashion, fulfilling the increasing demand for hybrid, versatile pieces.

To go beyond accepted norms

Inspirations

Denim, in lightweight formats, begins to infiltrate and take over from the long-standing reign of Athleisure Chic, while accessories appear as pared-back iterations of eras past. Vintage designs, across all segments, become highly coveted to assist in the slowing down of throw-away culture with interiors referencing the deconstruction of traditional shapes to breathe new life into the known.

Discover the trend colors of check yourself

      

Burgundy

RGB: 101/59/71, CMYK: 41/40/41/51, Pantone-TPX: 19-1617

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Crystal Buttercup

RGB: 254/198/0, CMYK: 0/24/93/0, Pantone-TPX: 13-0859

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Crystal Iridescent Dove Grey Pearl

RGB: 202/197/196, CMYK: 24/20/20/2, Pantone-TPX: 14-4002

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Crystal Ivory Cream

RGB: 222/198/172, CMYK: 14/23/34/2, Pantone-TPX: 13-1011

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Denim Blue

RGB: 104/135/160, CMYK: 59/33/20/17, Pantone-TPX: 17-4020

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Jet

RGB: 53/54/53, CMYK: 62/52/52/67, Pantone-TPX: 19-0000

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Dress yourself

The rise in “experience” fashion has led to the ascent of dramatic and theatrical statements for every day dressing. Costume drama is a highlight, with elegant Eastern influences making a striking statement. More-is-more continues its approach into every day dressing elements to create a sense of theatrical overstatement as the desire for “experience over things” — coveted by Gen Z and Millennials — sees the playing out of fantasy and drama conveyed through our wardrobe choices.

Time to shine in bursts of extravagant color

Materials

Optimism dominates the color range, with a focus on bold, uplifting and extravagant hues in bursts of brilliant blue, orange and amethyst. Heavily embellished jewelry pieces blur the lines between fashion, jewelry and accessories and new dramatic constellations for crystal and pearl chokers capitalize on the strength of last season’s trend.

Theatrical and lustrous

Inspirations

Urban extravagance appears in clusters of pearls and crystals on fashion items, highlighting “Glamore” dressing - for any time of the day or night. Glossy, theatrical and lustrous elements step to the fore in party-ready looks, as grown-up glamour continues to rise as a counter-trend to the sportswear influence of seasons past. Accessories are non-sensical and fantastical to highlight the all-pervasive sense of self, and push the individual’s personality. Plush, darkly opulent elements arise in interiors and new segments to highlight the increasing more-is-more attitude.

Discover the trend colors of check yourself

      

Amethyst

RGB: 98/47/83, CMYK: 51/81/26/44, Pantone-TPX: 19-2524

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Blue Zircon

RGB: 0/133/133, CMYK: 78/15/41/22, Pantone-TPX: 17-4728

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Crystal Iridescent Tahitian Look Pearl

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Crystal Metallic Sunshine

RGB: 255/198/0, CMYK: 0/22/100/0, Pantone-TPX: 13-0859

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Crystal Velvet Brown Pearl

RGB: 139/100/90, CMYK: 40/59/59/18, Pantone-TPX: 18-1421

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Graphite

RGB: 61/66/73, CMYK: 72/59/49/50, Pantone-TPX: 19-4104

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Tangerine

RGB: 255/132/0, CMYK: 0/59/99/0, Pantone-TPX: 15-1263

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