Swarovski Elements & Crystals


What are Swarovski Crystals?

Swarovski crystals are decorative embellishments manufactured in Austria. In 1892, Daniel Swarovski invented a machine for making top-quality, precision-cut crystals from a combination of quartz, sand and minerals (the exact proportions are a company secret). For the first time, it was capable of cutting hard materials such as crystals and gemstones in such a way that results in identical facets that are able to face in several directions. It is a difficult and complex process: the direction in which the reflected light travels must first be calculated by computer; this is simulated in 3D and optimized, before finally being converted into control programs for complex machinery.

This reputation for master craftsmanship, uncompromised quality, and exceptional brilliance, as well as a strong sense of ecological responsibility, still define Swarovski today. Its pioneering expertise and technological superiority have made the brand an inspiration and a driving force in the industry.

Today, Swarovski leads the world in crystal embellishment for segments that include jewelry, fashion, accessories, and cosmetics, as well as interiors, lighting, architecture, and packaging. The world’s top designers and brands choose Swarovski crystal for the luxurious appeal it gives their creations. In fact, its transformative power is so strong that the “Crystals from Swarovski since 1895” certificate of authenticity has now become a byword for glamour.

How is a Swarovski Crystal Made?

Swarovski crystals do not occur naturally—they are man made from a secret formula. Originally, the raw ingredients included silica, limestone, soda and lead, which strengthened crystal so that it was able to withstand cutting and engraving. But in 2012, after 12 years of intensive research and development, Swarovski took a giant leap towards creating sustainable products that do not require the addition of lead. This revolutionary, lead-free* crystal formula was named Advanced Crystal and patented, immediately setting a new global standard. It is its combination of perfect light distribution with the highest possible luminosity, total reliability, and astonishing color intensity that has made Swarovski crystal an industry benchmark. Not only does it comply with every current regulation, as well as anticipating those of the future, it exceeds them.

*Crystal glass and all other materials containing 0.009 % lead or less.

How Can You Tell if a Swarovski Crystal is Real?

Swarovski crystals are the world’s highest quality, most luxurious, cut and polished components. Inevitably, this has spawned a host of imitators seeking to ride on Swarovski’s success with cheap imitations. But there are ways to ensure that your product is made with genuine crystals from Swarovski.

  • Firstly, look for the Swarovski Seal: every hologram-effect tag and sticker has a unique, trackable, 16-digit code that can be found on the front directly below the seal. This code can be checked online to confirm its authenticity.

  • Swarovski crystals are identical in size and cut, so the height, width and slope are consistent. A hand-polished imitation will not have a uniform cut, and dimensions will vary from bead to bead.
  • Swarovski’s precision engineering means that the facet juncture of each and every crystal "points up," which allows all the facet junctures to meet at exactly the same point, similar to a diamond’s faceting. It looks like this:

  • Swarovski crystals have far greater brilliance than imitations due to the particular combination of raw materials and the absolute precision of the cutting and polishing process.

  • Look out for color variations: Swarovski crystals of the same color from within the same family will show no variations in color whatsoever, whether large or small.
  • If you see any scratches or an oily sheen on the crystal’s surface, it is not genuine: Swarovski crystals have a high-quality surface luster that is consistent from bead to bead and no marks of any sort.
  • Every Swarovski crystal is flawless—if you see any sign of bubbles inside the crystal, it is fake.

What are Swarovski Elements?

Until September 2013, Swarovski’s crystal components were known by the brand name “Swarovski Elements.” The next step in the evolution of the brand was to take advantage of the pre-existing customer awareness of the master brand “Swarovski” and streamline marketing activities into one strong central brand. Thereafter, the brand name became “Swarovski crystals” or “Crystals from Swarovski.”

Why are Swarovski crystals so expensive?

Swarovski is the market leader. When the premium quality of Swarovski crystals is taken into account, the crystals are not expensive at all. Furthermore, Swarovski’s investment in research and development is second to none, enabling it to lead the way in new technologies and products. The company has pioneered too many market “firsts” to list them all exhaustively, but here are a few to consider:

  • Advanced Crystal formula that set a new industry benchmark for crystal made without lead.

  • XERO, the world’s smallest crystal, barely the size of a pen tip and weighing only 0.3 mg.
  • XIRIUS, the world’s most brilliant crystal (“brilliance” is a term used in gemology to describe the path that light takes through an object, and how it appears to the human eye during that process).
  • The coatings that create the effects for which Swarovski is famous.
  • The flawless purity of Swarovski crystals, which is so technically difficult to achieve.
  • The company’s investment in state-of-the-art manufacturing facilities that facilitate these extraordinary production standards.

What is Swarovski Professional?

Swarovski Professional is not a brand — it is the name of a business unit within the family-owned and run Swarovski group. It is split into three main areas: the Swarovski Crystal Business, which primarily produces crystal jewelry and accessories; Swarovski Optik, which produces optical instruments such as telescopes and binoculars; and Tyrolit, a leading manufacturer of grinding, sawing, drilling, and dressing tools and machinery. Swarovski Professional is the name of the company within the group that produces Swarovski crystals.

A guide to Swarovski Elements

Swarovski Elements – loose crystals for exclusive designs

Swarovski Elements are precision cut loose crystal elements made from a combination of quartz, sand and minerals. Manufactured since 1895, they enjoy continued popularity thanks to their unmatched brilliance and first-class quality.

Today, Swarovski is the world leader in crystal ornaments, and the jewelry, fashion and interior design industries value the radiance of the sparkling glass stones to instantly give heightened exclusivity and glamor to any creation.

The "Swarovski Crystals" brand officially replaced the "Swarovski Elements" name in September 2013 to concentrate all marketing activities into one main brand.

Swarovski Elements: A dazzling selection

Swarovski Elements are available in a wide range of very different sizes, colors, cuts and shapes, and can be easily and quickly applied mechanically or by hand to numerous surfaces. Thanks to our choice you are guaranteed to find the perfect crystal element for every one of your design needs. From precious Charms, Beads and Buttons to luxurious Pearls and extraordinary Fancy Stones in the refined Xirius cut, to practical Flatback Hotfix stones, which can be attached very quickly thanks to their adhesive layer: You only need to choose which item should shine with these exquisite glass stones.

How to recognize authentic Swarovski stones

Swarovski Elements are known around the world for their unmatched elegance – so it is no surprise that imitators regularly try to copy the luxurious stones. However, you can immediately identify a genuine Swarovski original by the following features:

  • Every Swarovski element is marked with a Swarovski seal. In addition, a unique, traceable, 16-digit code can be found under the seal on every label and each hologram-effect sticker. You can use this code to verify the authenticity of your product online.

  • All crystals are uniform in size, height and width and are cut at a constant angle.

  • The facet juncture for each crystal is "sharpened", meaning all junctures of the facets meet at exactly the same point.

  • Swarovski originals possess an incomparable brilliance, which is created by the special combination of raw materials and the absolute precision of the grinding and polishing processes.

  • There are no color variations between Swarovski crystals within the same product family.

  • Swarovski elements feature a clear surface luster, with no stains, scratches or oily sheen.

  • Swarovski crystals are perfect with no bubbles or other flaws.