Swarovski and Sustainability


Swarovski is proud to offer not just the finest-quality crystals on the market, but also the most sustainable crystals, too. The company actively promotes conscious luxury—that adheres to Daniel Swarovski’s founding vision and approach to business. When he started the company in 1895 he understood that if Swarovski was to have a long-term future, the communities and environment on which it depended needed to thrive. Since then, successive generations of the Swarovski family have sought to develop sustainable practices and drive positive change across the industry—because true luxury is conscious luxury.