Incredible fashion and a long-lasting creative partnership
Dior and Swarovski
Haute Couture Meets Crystal
The Beginning of a Brilliant Partnership
By the time Christian Dior debuted his revolutionary New Look silhouette in February 1947, the French designer had been collaborating with Swarovski for several years. In 1956, Manfred Swarovski, grandson of Daniel Swarovski, partnered with Monsieur Dior himself to create the Aurore Boreale effect. The AB effect brought exquisite shimmer to his couture designs—and their partnership to new heights.
A Sparkle Never Seen Before
Introducing the Aurore Boreale Effect
In its constant quest for new ways to make crystals shine with even more sparkle, Swarovski developed a revolutionary metal coating for crystals. This was how the Aurore Boreale came to be. Named after the natural phenomenon known as Northern Lights, the AB effect epitomized Swarovski’s innovative, precise approach and Dior’s creative ambition and lifelong passion for nature.