Based on the certainty that finding the stars of tomorrow demands that talent be cultivated today, Swarovski is working with leading design institutes to help develop student skills and to inspire them to reach for new heights of creativity. An integral part of this effort is the Swarovski Application Room project. It’s an initiative that showcases exciting results from the students of Shenkar College of Engineering & Design in Tel Aviv, Israel.
As a dedicated space for the study of the specialized techniques is required for the application of crystals to materials of all kinds, the Swarovski Application Room is an invaluable resource. Swarovski and its official distribution partner, E. Yalon Int’l Trading, equip the space with technical tools to suit a broad spectrum of crystal application methods; provide a yearly quantity of crystals for design inspiration; technical training for students; and presentations of the newest design trends and innovations.
Since 1970, Shenkar’s academic distinction has been focused on the close ties between its design and engineering faculties. The college promotes innovation and experience in diverse disciplines and a design education that is built around the idea of contributing positively to both society and industry. Its courses are among the most commercially relevant and forward-looking in the world.
A recent jewelry design project devised by Shenkar senior lecturer Anat Aboucaya-Grozovski is a case in point, which challenged students to reflect the eclectic spirit of the world’s ready-to-wear shows. At a time when anything goes, an aspiring designer’s skill lies in knowing how to mix styles up with original, wearable elegance.
Swarovski crystals were used as tools to demonstrate basic design values, and a task was set to design a collection comprising earrings, a choker, and a free-choice piece. The results were stunning: with the students using mainly Fancy Stones, their jewelry designs ranged from the dainty and the ethereal to the solidly geometric.
Over the decades, Swarovski has forged enduring and rewarding partnerships with some of the great luminaries of the design world, and one thing is true of them all: their careers had to start somewhere. By tangibly encouraging the efforts of the next generation, Swarovski helps to motivate aspiring designers to develop innovative design concepts and strive to fulfill their dreams.
Donghua University in Shanghai; Shenkar College of Engineering & Designer in Tel Aviv; the Royal College of Art in London; Bunka Fashion Graduate University in Tokyo; IMA in Istanbul; School of Design in Kolding/Denmark; Parsons – The New School for Design, New York; Design Academy Eindhoven, the Netherlands; IED (Istituto Europeo di Design) Milan and most recently at the Sarabande: Lee Alexander McQueen Foundation in London.