A new experience: Watch Inspirations 2018



Swarovski is delighted to present its new collection of high-style, high-impact Swiss-made timepieces. There are four contemporary moods that inspire the 2018 range: CultureFreedomAdventure and Leisure. Each one explores current tastes and mindsets to bring you a versatile range of prestige timepieces that are both beautiful and of-the-moment. Whether a leather or bracelet strap is preferred, a classic or modern face, a romantic or geometric style, there is a design to suit everyone.


The Culture collection has arisen from a growing aspiration to bring more creativity into everyday life. In an overly automated world, people are increasingly travelling to experience new cultures. While at home, cities are blooming with urban art.

Among this range we see watches designed to stand out as an item of on-trend statement jewelry. Plus creative finishes, such as a luxe crocodile leather strap in Majestic Blue or Scarlet Red.

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Responding to a desire to get away from it all and reconnect with nature, and to the upsurge in “experience travel”, the Freedom range has a more relaxed feel. The influence is surfer style, laid-back California cool, and tribal jewelry.

Among this collection is a fluid design with a neon silicone strap, a versatile watch that boasts eye-catching interchangeable casings, plus a watch with a crystallized wooden casing.

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Adventure takes it cue from the increasing need to seek individual experience and solitude. To embark on a road-trip, where the unexpected beckons and new perspectives and old wisdoms can be discovered.

Look for watches inspired by ancient Aztec culture and Morocco’s former imperial city of Marrakesh, plus baroque silhouettes and lean 3D-studded styles, among this range.

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Barefoot luxury and ‘Glamcore’ have inspired the Leisure range. As yachting entices a new league of travelers, offering full-frills tourism and a customizable experience to those who can afford it, indulgence with a nautical twist takes center stage.

Here we find it encapsulated in a series of elegant watches that make a feature of wonderfully soft Alcantara, shimmering Crystal Mesh, luxe white leather and on-trend rose gold.

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