Continuously detecting and analyzing upcoming social, consumer and design directions, the trend team ensures that Swarovski stays ahead of the curve by uncovering future influences and potentials for the jewelry market. The essence of their evaluations is accessible as Trend Study Jewelry – a forecast of the main accessory trends in 2019.
As the world speeds up, people will find a new value in waiting, becoming increasingly nostalgic for a time of deceleration. A craving for simplicity and calmness sees designs translated through a new visual language with refined shapes and volumes. Collections will focus on the values of simple life, quality and longevity as well as the Mindfulness Megatrend, as consumers, across the board, find joy in slowing down.
A focus on sustainability and slowing down as a reaction to our fast and busy lifestyles finds expression in this trend’s characteristic features. The usage of soft colors that ease the over-stimulated mind is a main factor that emphasizes the jewelry trend directions. The defining color scheme for this trend includes Crystal Iridescent Dove Grey Pearl (001 954), Crystal Golden Shadow (001 GSHA), Crystal Metallic Light Gold (001 MLGLD), Jet (280), Sapphire (206) and Light Amethyst (212).
Femininity and street culture fuse – as young consumers live blended lifestyles. Social media is redefining a new attitude between younger generations, creating increasing acceptance of multi-cultures and multi-local trends. The focus on individuality inherent to Gen Z and Millennial consumers manifests itself within the variety of statement-making jewelry.
Attention-grabbing pieces, sparkling bold colors such as tangerine and crystal buttercup, as well as exaggerated volumes are a reflection of the emphasis placed on individuality. The glorification of the unique is essential to the growing impact of new minorities, causes and influencers. The defining color scheme for this trend includes Tangerine (259), Crystal Scarabaeus Green (001 872), Crystal Lilac (001 L126S), Crystal Buttercup (001 L124S), Crystal Grey Pearl (001 731) and Crystal (001).
The urge to reconnect with nature – combined with an increasing demand for authenticity – is reflected in the renewed interest for handmade and artisanal finishes, mixed and matched with natural materials. This reorientation towards nature manifests itself in a demand for transparency and the increasing need for brands to showcase clearer sustainability credentials.
A global bohemian influence is at the forefront of this trend, with crafted jewelry pieces inspired by varied cultures, curated to tell a story of globe-trotting and souvenir sourcing. The main aspect for an upgrade of natural materials seen in current jewelry trends is the awareness of the world’s diminishing resources. The defining color scheme for this trend includes Crystal Ivory Cream (001 L106S), Pacific Opal (390), Light Smoked Topaz (221), Crystal Velvet Brown Pearl (001 951), Majestic Blue (296) and Crystal Light Coral (001 L116S).
Along with an eclectic mix of tradition and opulence, designers continue to look to the past in order to create the future. A new extravagant sensibility drives majestic jewelry looks. Design blends a variety of cross-historical references with a focus on authenticity and craftsmanship. Handcrafted allure highlights the Anti-Austerity Megatrend, as a more-is-more approach takes hold.
Femininity and opulence are key messages of this extravagant jewelry trend which inspires a renewed appreciation for artistic craftsmanship and unique pieces with stories to tell. A combination of various nostalgic references creates a personalized jewelry-box glamour. The defining color scheme for this trend includes Crystal Light Chrome (001 LTCH), Purple Velvet (277), Crystal Metallic Sunshine (001 METSH), Crystal Azure Blue (001 L112S), Fuchsia (502) and Crystal Lime (001 L125S).