S'well Takes Water Seriously


Dependent on water to provide the hydroelectricity that powers its machinery, conservation of this life-giving resource has been crucial to Swarovski since it began 122 years ago. It's a commitment evidenced by the Swarovski Waterschool, the company's flagship program that has been showing children and their communities how to practice sustainable water use for the last 17 years.

So when Swarovski had an opportunity to join forces with a brand that also has water at the heart of its business, thereby gaining even more public attention for the conservation issue, it was an obvious choice.

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Enter S'well, possibly the coolest, most beautiful water bottles in the world.


Sleek and elegant, it is the brainchild of entrepreneur Sarah Kauss. Tired of putting her hand into an expensive tote and pulling out something that looked destined for the trash, and conscious that its very disposability adds to the plastic waste crisis (only 9% of all the plastic used is recycled), Kauss got busy.

Two limited editions later, and she had raised the humble water bottle from sideshow to S'well centerpiece. The Radiance collection glistens with subtle elegance, its cap elevated by Swarovski crystals into an item of covetable beauty. The Brilliance collection takes sparkle to a different level: handcrafted with over 6,000 Swarovski crystals entirely covering its sleek form, Brilliance bottles are made to order in three shades: blue, black or silver.

The Brilliance collection also includes a special bottle encrusted with fiery (RED) crystals…

…named for the charity founded by Bono and Bobby Silver in 2006, which harnesses consumer power and turns it into crucial aid for sub-Saharan Africa. All the profits from the (RED) bottle go to the charity. In addition, 20% of the profit from the Radiance bottles and 100% from the Brilliance bottles go to support Swarovski Waterschool's efforts to combat water scarcity.

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All the profits from the (RED) bottle go to the charity. In addition, 20% of the profit from the Radiance bottles and 100% from the Brilliance bottles go to support Swarovski Waterschool's efforts to combat water scarcity.

The cooperation between S'well and Swarovski was marked with a memorable launch event in the Big Apple that saw clear crystals used to simulate water, and the stunning S'well bottles given center stage in displays that incorporated matching crystal jewelry, with the New York skyline as a backdrop.