Swarovski presents ‘Swarovski Palazzo’, a site-specific installation in a grand greenhouse set within a hidden courtyard of a neo-classical Milanese palazzo, for Milan Design Week 2018. ‘Swarovski Palazzo’ will unveil 2018's new collections from Swarovski Crystal Palace and news from Atelier Swarovski Home. There will also be, a pop-up Daniel’s Café and a pop-up retail shop.
‘Swarovski Palazzo’ invites visitors during Milan Design Week on a sensual journey to fully immerse themselves in the world of Swarovski. This year’s Swarovski exhibition is presented in a custom-built greenhouse inside the impressive 1,200m2 hidden courtyard of the historical Palazzo Serbelloni, in the heart of Milan. Inside, Swarovski unveils the latest designs from Atelier Swarovski Home and Swarovski Crystal Palace in collaboration with Tord Boontje and Marjan van Aubel.
To complete the experience, Swarovski brings its Daniel’s café from Wattens in Austria to Milan, serving Viennese patisseries which include company founder Daniel Swarovski’s favourite cake. Finally, the ‘Swarovski Palazzo’ will feature a pop-up store selling the latest Atelier Swarovski home décor and jewelry collections.
Incorporating Swarovski’s first ever unfaceted lighting components, Swarovski and Tord Boontje have expanded the intricate ‘Luminous Reflections’ chandelier range with the introduction of Matte Silver and High Gloss 24kt Gold finishes. The new finishes of the frame complement the rippled surfaces of the crystal components, designed to produce a soft and organic light which replicate the reflections of sunlight on water.
Swarovski also presents the ‘Cyanometer’ chandelier range by Marjan van Aubel. Her innovative design practice encompasses sustainability and technology, winning her a host of prestigious prizes, including being named as “Designer of the Future” at Design Miami 2017.
Her three pieces for Swarovski Crystal Palace - a floor lamp, ceiling lamp and wall light - stand for a new generation of design, being the most future-forward it has ever produced. These ideas have since expanded to look at how the sky bends light and how this relates to the way that crystals refract light. The silhouettes of her lamps are minimalist, with each design consisting of a simple ring shape with a diameter of either 60cm or 90cm.
Of her choice to use White Opal crystals, van Aubel says: “Unlike other crystals that refract the light, the Opal crystal collects light inside. As a result, it has more subtle qualities, emitting softer hues of blue and red, depending on the angle.”
Swarovski Crystal Palace Enquiries
T: +44 (0)7808 642 677
Corso Venezia 16
20122 Milan, Italy
Dates: 17-22 April 2018
Opening Times: 17 April from 10-5pm, 18-21 April from 10-6pm and 22 April from 11-5pm
Press breakfasts will take place between 9-10am on 17, 18 and 19 April
Cocktail evening (invite only), 17 April from 7pm