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Crystal innovation for The Power of Emotions trend Spring/Summer 2020

Find out four trend directions that Swarovski trend experts have identified for Spring/Summer 2020. Explore how Swarovski Crystals in nature-inspired hues can guide people toward their inner peace, and how neon colors support their increasing desire to express their individual style.

Kaleidoscope fancy stones

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Crystal Electric Lacquer PRO Effects

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Spike Flat Backs and Sew–On Stones

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Princess Cut Pendant

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Kaleidoscope fancy stones: for designs of brilliant joy

With their intricate cut and on-trend color range, Swarovski’s new Kaleidoscope Fancy Stones look set to become future bestsellers. Large facets on the front are complemented by Rivoli facets on the reverse to produce a fascinating brilliance in three shapes and sizes, eight colors and nine effects.

Crystal electric lacquerpro effects: For designs of colorful self-expression

Their popping colors catch the eye, but it’s what we can’t see that makes them truly special: tiny pigments glow under UV light and help designers to create highly versatile styles for day and night. Follow the trend and experience the Joy of Expression with six new colors that now complement Swarovski’s Crystal Electric LacquerPRO assortment.

Spike flat backs and sew–on stones: for designs full of creativity

Designs with 3D elements such as the new shapes and effects of Swarovski’s Spike Flat Backs and Sew-on Stones will give your customers all the feels. Tactility, haptic structures and exciting textures are on the rise and nurture the trend that Swarovski experts aptly call “The Excitement of Creativity.” Cue the 3D shimmer of these product innovations.

Princess cut pendant: for designs full of depth and excitement

With a total of fifty facets in multiple layers, the Princess Cut emanates a brilliance that is perfect for creating an exquisite fine-jewelry look. Swarovski’s new Princess Cut Pendants come in twelve colors and five effects. Nature-inspired hues such as Light Amethyst, Topaz or Crystal Golden Shadow will cater to the trend of searching for inner peace, while multicolor pendants in Crystal Volcano or Black Diamond Shimmer will add some on-trend tactility and individuality to your styles.

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