Crystal innovation for Be Yourself trend Fall/Winter 2019/20

In an era of “stuffocation” and data manipulation, with algorithms feeding us our product choices, consumers demand, not only to look different, but that their products are created to reflect their individuality. Driven by the “Selfie generation” even previous group activities, such as karaoke, are being overturned. And it does not end there, individualized technology called Ego-Tech, where technology makes actual consumption decisions for the individual consumer, has arrived.

Imperial cut

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Coldfix application

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Pearl family

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Lacquer PRO

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Imperial fancy stones by Swarovski

Imperial Fancy Stone: A Modern Take on Tradition

The stunning Imperial Fancy Stone has all the beauty of a diamond, but at an affordable price. Swarovski’s introduction of one of the world’s most desirable diamond cuts as a Fall/Winter 2019/20 product innovation brings myriad opportunities for creating fine-jewelry looks with exceptional brilliance. The Imperial can also be mixed with other cuts and Fancy Stones to create striking, on-trend statements.

Synthetics Coldfix stones by Swarovski

Swarovski Synthetics Coldfix:
For Surfaces Unsuitable For Hotfix

It’s just what everyone has been waiting for—a highly effective adhesive that makes it possible to apply Synthetic products to difficult textile and leather surfaces in an instant. A Fall/Winter 2019/20 product innovation, Synthetic Coldfix was developed by Swarovski to be used in situations where Hotfix doesn’t work. This includes heat- and pressure-sensitive materials such as silk, cashmere and wool, as well as genuine and artificial leathers that are not resistant to the minimum application temperature for Synthetic products of 140ºC (285ºF). Materials with low absorbency, too, including Lycra®, neoprene and fabrics treated with a water-repellent coating.

Crystal pearl family by Swarovski

The Crystal Pearl Family: A New Level of Opulence

With a rare beauty that has been used for centuries to add a luminescent richness to jewelry and embroidery, pearls never go out of fashion. This means that any additions to the very popular Swarovski Crystal Pearl family are particularly exciting. Fall/Winter 2019/20 welcomes four lustrous new members: the tiny Crystal Pearl 2mm, the exotic Crystal Iridescent Tahitian Look Pearl, the Cabochon Pearl Flat Back Hotfix, and the pearl-inspired Cabochon Flat Back Hotfix family, including different shapes such as Pearl, Drop, Navette and Square.

Crystal LacquerPRO Delite stones by Swarovski

Crystal LacquerPRO DeLite Effects: Natural Organic Beauty

Opaque finishes continue to be trend leaders, which makes Swarovski’s new Crystal LacquerPRO DeLite Effects an exciting addition to the LacquerPRO family. In recognition of the increasing need to live sustainably and the consequent desire for more natural looks, the five effects that have been added to the palette for Fall/Winter 2019/20 are inspired by the richness and beauty of the landscape. To look at Crystal Ochre DeLite, Crystal Cappuccino DeLite, Crystal Army Green DeLite, Crystal Light Grey DeLite, and Crystal Burgundy DeLite is to be transported to the world’s beauty spots. Think the intense ochre of Africa’s savannahs, and the deep green of Northern Europe’s boreal forests; or the glittering snows of the High Arctic, and the soft heathers of the Scottish Highlands.

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