Private Policy

Swarovski International Distribution AG ("Swarovski") is totally committed to protecting the privacy of our site visitors and customers. Swarovski attaches great importance to the protection of personal data and collects, processes and uses personal data solely in accordance with the principles described below and in compliance with the applicable data protection provisions. Personal data is all information relating to an identified or identifiable natural person, which includes, for example, your name as well as your e-mail addresses.

This Privacy Policy describes how Swarovski International Distribution AG, Dröschistrasse 15, Fl-9495 Triesen, Liechtenstein and its affiliates (collectively "Swarovski"), collect, use and share information about you.

By voluntarily providing your personal data to Swarovski, you, the customer, give consent to Swarovski to collect, hold, disclose, and use your personal data submitted through the Swarovski website. This consent can occur by registering your contact details with Swarovski, by engaging in other forms of communication with Swarovski, and otherwise interacting with Swarovski.

By registering with us you are expressly consenting to such use of your data. You cannot register without giving this consent. If you decide to register you may view and modify your data any time by logging into your account. You can revoke your consent to the storage and the processing of your data at any time by contacting our customer support as described below, with effect for the future.

This Privacy Policy applies in addition to (where applicable) other Swarovski Privacy Policies specific to interactions with our existing and prospective customers where Swarovski collects and processes personal data.

What personal data we collect

Swarovski processes, discloses, holds, and uses your personal data and data securely, fairly, and lawfully in accordance with relevant data protection laws. Such processing is carried out electronically and automatically. Swarovski uses any personal information submitted through the Website, such as first and last name, email address, gender, country, language, your password to create and manage your account. 

Which purposes we use your data for

Our purposes in collecting, holding, using and disclosing data about you are the following:

- provide you with information on our products and/or services
- respond to queries from existing and prospective customers seeking information about our products or services;
- communicate with, existing and prospective customers, about our products and services;
- conduct promotions and competitions;
- conduct market research;
- keep you informed about our activities, products and services;
- for customer segmentation as well as to send customers personalized information about new products, promotions, marketing, recommendation and services;
-  operate our business efficiently; and
- improve our products and services.

We note that Swarovski may also use aggregated, anonymous data for Swarovski's business purposes. 

If you do not provide Swarovski with all requested personal data, we may be unable to assist you or provide you with our products and/or services, you may not be able to participate in our promotions or competitions.

With whom do we share information

Your personal data is collected, held, and used by Swarovski International Distribution AG (Dröschistrasse, 15, FI-9495 Liechtenstein) and its affiliates. The central customer database, in which all data described in the Privacy Policy is saved, is operated on behalf of and in accordance with Swarovski’s instructions by the Swarovski group entity D. Swarovski KG, Swarovskistrasse 30, 6112 Wattens, Austria. In order to deliver products and services to you and to improve our products and services, we may sometimes disclose your personal information to another company within or related to the Swarovski group (including but not limited to those located in Switzerland, the United States, Liechtenstein and Austria). The privacy laws of those countries may not provide the same level of protection as the privacy of the country from which the personal information was collected.  However, this does not change our commitment and obligation to safeguard your privacy and we will comply with all applicable laws relating to cross-border data disclosure.

Swarovski will not otherwise use or disclose any information about you without your consent, unless:

- the use or disclosure is for one of the purposes described in or otherwise permitted by our Privacy Policies;
- the use or disclosure is required or permitted by law;
- we believe it necessary to provide you with products or services which you have requested;
- we believe it necessary to protect the rights, property or personal safety of another person or Swarovski; or
- the assets and operations of Swarovski's business are transferred to a third party.

Service providers 

We use a range of service providers to help us maximize the quality and efficiency of our services and our business operations.  This means that individuals and organizations outside of our organization, such as third parties that operate the personal data on behalf of and in accordance with Swarovski’s instructions (commissioned data processing) will sometimes have access to personal information held by us and may use it on behalf of us. We require our service providers to adhere to strict privacy guidelines and not to use the information for any unauthorized purposes.

Using your personal information for marketing 

We may use personal information you have provided to us, including your email address, to provide you with information in relation to new or updated products or services or special offers, promotions or competitions in which you may be interested. We will only do so in accordance with applicable laws or with your prior consent.

If at any time you do not wish to receive such information from us, you may ask us to remove your name from our list by contacting us using our contact details below. Alternatively, if we send you such information by email, you can use the unsubscribe function in the email to inform us that you do not wish to receive such information from us by email.

Cookie Policy

Swarovski uses tracking technology (“Cookies”), which help make the websites more user-friendly, efficient, and secure. Swarovski also uses Cookies to enhance your user experience, which includes remembering you when you return to the Website and keeping track of your shopping bag content. This Cookie Policy provides you with information on the use of Cookies on the Website.

Cookies are small text files that are stored on your PC and used by your browser. Most of the Cookies Swarovski uses are session cookies, which are deleted automatically at the end of your visit.

Cookies will not harm your PC and do not contain any viruses. Nevertheless, if you do not want to use cookies, this will not prevent you from accessing Swarovski’s websites in any way. Your browser can be configured so that cookies can be accepted with your permission or completely blocked. You can opt to change your browser settings so that they do not allow Cookies to be accepted or saved at any time.

Alternatively, you can opt to be shown a warning message every time before you accept Cookies or you can set your browser up in such a way that it only accepts Cookies from certain websites. You can also delete Cookies that have already been saved at any time.

Kindly note however that if you decline Cookies on the Website, some functions on the Website may be limited or unavailable. As a result, to make it easier to use the Website, we recommend that your browser settings accept Cookies on the Website.

Google Analytics

This Website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. In case of activation of the IP anonymization, Google will truncate/anonymize the last octet of the IP address for Member States of the European Union as well as for other parties to the Agreement on the European Economic Area. Only in exceptional cases, the full IP address is sent to and shortened by Google servers in the USA. On behalf of the website provider Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage to the website provider. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser. However, please note that if you do this, you may not be able to use the full functionality of this website. Furthermore you can prevent Google’s collection and use of data (cookies and IP address) by downloading and installing the browser plug-in available under

Further information concerning the terms and conditions of use and data privacy can be found at or at

We also use Google Analytics to analyze data from AdWords for statistical purposes. You can disable this via the Ads Preferences Manager (

Access and accuracy

You can view and modify your personal data Swarovski maintains about you by accessing your account on the Swarovski website. You can also request a copy of that information, as well as request modifications and cancellations of your personal data at any time by sending an e-mail to the contact information below.

If you wish to have your personal information deleted, please let us know in the same manner as referred to above and we will take all reasonable steps to delete it unless we need to keep it for legal, auditing or internal risk reasons.

Storage and security of your personal information

Swarovski will endeavor to take all reasonable steps and do our best to keep secure any information which we hold about you, and to keep this information accurate and up to date. When we no longer need to use your information, we will take steps to properly de-identify or destroy it.

Unfortunately, however, no data transmission over the internet can be guaranteed secure. As a result, while we strive to protect your personal information, we cannot guarantee the security of any information you transmit to us through our Website and you use our Website at your own risk.

Your personal information is stored on secure servers that are protected in controlled facilities. We require our employees and data processors to respect the confidentiality of any personal information held by Swarovski.

Usernames and passwords

You can play an important role in keeping your personal information secure by maintaining the confidentiality of any password and accounts used on our Website. Please notify Swarovski immediately if there is any unauthorized use of your account by any other Internet user or any other breach of security.

You are responsible for the security of your user name and password (or other log-in information) and you take responsibility to ensure the confidentiality of this information.

Links to other websites

Swarovski provides access to third party websites through our Website. These linked websites are not under the control of Swarovski, and we are not responsible for the content or the conduct of the organization accessed via a link on our Website. Before disclosing your personal information on any website, we suggest you examine the terms and conditions and privacy policy of that website. 

Retention Period

We will keep your personal information for as long as necessary for the purposes described above or as long as we are required by law. After this your personal information will be deleted. We cannot remove your personal information when there is a legal storage requirement, such as accounting rules or when there are other legal grounds to keep the data, such as an ongoing contractual relationship.

Future changes

From time to time, Swarovski's policies will be reviewed and may be revised. Whilst Swarovski seeks to minimize changes to its policies, Swarovski reserves the right to change our Privacy Policies at any time by posting an updated version on our Website. Please therefore keep checking these policies to ensure you are aware of the current terms. If at any point Swarovski decides to use personal information in a manner materially different from that stated at the time it was collected we will notify you by email or via a prominent notice on our Website, and where necessary we will seek your prior consent.

Contact information

If you have any further queries relating to our Privacy Policies, your personal data rights, or you have a problem or complaint, please contact us at:

Swarovski Distribution International AG, Dröschistrasse 15, FL-9495 Triesen, Customer Relations Email:, Phone number: +43 5224 500

We always want to hear from our customers, even if it is in the form of a complaint. We are always grateful for any time you spend providing us with the knowledge we need to ensure our customers are completely satisfied

In case you require information or access to your personal data, our security procedures mean that we may request proof of identity before we reveal information. This proof of identity will take the form of your e-mail address and password submitted upon registration. You must therefore keep this information safe as you will be responsible for any action which we take in response to a request from someone using your e-mail and password. We would strongly recommend that you do not use the browser's password memory function as that would permit other people using your terminal to access your personal information.