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Spring/summer 2020

Crystal innovations and inspiration

Explore the power of emotions

Despite our highly digital age with numerous ways of connecting with others right at our fingertips, there is a growing sense of loneliness — people are looking to reconnect on an emotional and physical level. Reflect this power of emotions with your design!

Trends

Inner peace

The serenity of being

Escape, retreat, rest, repeat! 2020 people will focus on their inner calm to find serenity and get away from everyone and everything.

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State it crystal clear

The joy of expression

Strong statements of personal style dominate the Instagram generation who love to show their individuality to the world. Designs become a tool of self-expression, a style outlet that helps people live joyfully and present various facets of their personality. 2020 is not the time to hide away!

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Let the art flow

The surprise of the unexpected

It’s a brave new world of extremes in which boundaries are pushed and dress codes challenged. It’s time to let people’s artistic side flow freely and express themselves.

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Bound to stand out

The excitement of creativity

People feel free to do it their way and are not afraid to deviate from the norm. Multicultural styles will express an eccentricity, while the complexity of everyday life will be highlighted with patterns and colors as vibrant as can be. So, be different. Be you.

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Crystal innovations

Kaleidoscope fancy stones

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Crystal Electric Lacquer PRO Effects

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Spike Flat Backs and Sew–On Stones

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Princess Cut Pendant

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Don‘t wait to create

From round stones and beads to crystal pearls, pendants, buttons and much more. The opportunities and variations of Swarovski high quality and perfectly crafted crystals are limitless. And with an array of the latest, most durable application methods, you can apply Swarovski stones to nearly any surface.

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Articles you might be interested in

Application methods

Easy tutorials in text and video demonstrate how to apply the crystals to your creations

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Book of dreams

Get inspired by the dreamy collection of crystal artworks, moods, and fashion stories

Get inspired

Business overview

Discover the various businesses where Swarovski can help you shine

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