Enjoy This Month’s Flat Backs Color Chart Free Gift With Orders Of €500+. * Learn More
Example of how to use Swarovski stones for Apparel designs

Stand out. Sparkle. Shine.


Your crystal shop for creations of apparel

There’s a reason so many fashion designers and brands have used the sparkle of Swarovski in their apparel—it’s that our Swarovski stones add a unique, unforgettable beauty to everything they adorn.  

Discover our latest inspirations — The Joy of Dance

Ballroom Blitz

Eye-catching and uplifting, light up the night with an inspiring array of dazzling crystals to ensure you command attention in sophisticated, show-stopping style.
“Every dance is a kind of fever chart, a graph of the heart.”
Martha Graham

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Latin fever

Whether for a quick two-step, a seductive salsa or a tantalizing tango, the message is crystal clear: there is nowhere to hide when you choose our joyful, expressive crystals.

Competitive Streak

It’s time to take center stage with our intensely iridescent colors and exhilarating 80’s accents, to ensure you deliver the performance of a lifetime.

The Joy of Dance Brochure

“If the essence of dance is the expression of the soul, then the alluring radiance of our crystal has to be the expression of perfection.” Bold moves demand gowns with fabulous movement. Figure-hugging minis featuring high fashion cutouts create modern Latin dance silhouettes. Harness self-expression with unitarded designs that drive momentum. Discover our latest inspirations today.

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Products best suited for your apparel designs

Flat Backs Hotfix — Adhesive Swarovski crystals

Flat Backs Hotfix

Adhesive crystals

Flat Backs Hotfix are loose crystal elements with a flat reverse side that is pre–coated with a heat sensitive glue. These Flat Backs can be easily applied using heat to produce a durable and long–lasting crystal effect.

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Why Swarovski

Since 1895, Swarovski’s spirit of innovation and sustainability has driven us to create the high-quality crystals that add extra sparkle and value to your designs.

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Your guide to applying swarovski crystals to apparel

Hotfix application

Hotfix product can be applied simply, quickly and securely. Hotfix technology is wash-resistant and easy to care for, making it ideal for textile

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Sewing, embroidery & hand application

Many Swarovski products are suitable for sewing and embroidering onto whatever you can dream up! You can easily apply the Swarovski stones by hand or with standard domestic or industrial sewing and embroidery machines.

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Mechanical application

Swarovski mechanical application is a simple technique used primarily for textiles and accessories. Many Swarovski stones, such as Rivets, 3D Studs and Rose Pins can be applied with this method, using either semi- or fully-automated machines.

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The simplest and fastest way to for you to create jewelry with Swarovski crystals is to glue the stones in a setting or onto a smooth surface

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Don‘t wait to create

From round stones and beads to crystal pearls, pendants, buttons and much more. The opportunities and variations of Swarovski high quality and perfectly crafted crystals are limitless. And with an array of the latest, most durable application methods, you can apply Swarovski stones to nearly any surface.

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Get inspired by creative designs with swarovski stones

For both classic and bold styles

Whether you opt for clear crystals for a subtle eye-catching sparkle or the vibrant scintillation of large colorful stones to create on-trend mash-ups, one thing’s for sure: the brilliance of Swarovski Crystals works wonders on every level.

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More for reading, dreaming and creating

Color Charts

Discover the intensity and richness of Swarovski crystals hues and effects with our color charts.

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New and now

Explore the latest products and collections, beautifully reflecting the latest fashion trends.

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Product innovations

Discover the newest innovations, from colors, shapes and effects to tools and techniques.

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