Ingredient Branding Program

Use Swarovski’s global brand status to your advantage

Besides the extraordinary variety of sparkling loose crystals, Swarovski also offers you another important business benefit: The Ingredient Branding program. It provides tailor-made communication support to brand owners, which exclusively use Swarovski crystals in their finished products.

This program has been specifically designed to cater to your business needs. Our aim is to create even greater value for your consumers, thereby increasing your business potential. With its glamorous associations, inspired creativity, and rich emotion, the Ingredient Branding program provides you with a proven way to profit from the prestige of the Swarovski brand.

Why Join the Ingredient Branding Program?

1. Increase your profit margins and turnover

Associating your name with a known and trusted global brand allows you to leverage your customers’ preference for items embellished with Swarovski crystals. This enables you to achieve premium prices and drive up demand for your own products.

Various studies underline the high recognition factor enjoyed by Swarovski crystals:

  • 20% is the average price premium you can achieve on your products by marking them with the Crystals from Swarovski Seal.1

  • 75% of women state that a product with the IB seal represents a touch of glamour.1

2. Differentiate your product from the competition

Swarovski crystals represent a unique selling proposition that distinguishes your brand from your competitors.

Rated among the top luxury and fashion brands with an estimated brand value of $7.1 billion (2016 Fashion United, Selected Brands out of the Most Valuable Fashion Brands), the Swarovski brand gives an additional distinctive dimension to your business identity, signaling to your customers that your products are made using the finest cut crystal, and are therefore part of the luxury and fashion world.1

3. Add an extra touch of glamour to your products

Swarovski has a long history of working with icons of the fashion world, such as Coco Chanel, Elsa Schiaparelli and Christian Dior. Today, Swarovski continues to engage in influential fashion activities with high-end brands and world-famous designers around the globe.

A constant presence on red carpets and catwalks, Swarovski crystals give your products the aura of luxury that comes from master craftsmanship and passion for detail.

How Does the Program Leverage Swarovski Crystals in your Products?

1. Crystals from Swarovski Seal

To signal the presence of genuine Swarovski crystals, Ingredient Branding partners receive an exclusive branding tool: the elegant Crystals from Swarovski Seal.

Swarovski Branding Partner Seal

Featuring a high-security hologram technology on silver foil and a sophisticated tracking system, its unique identification number can be easily verified online (click here to check). Needles shaped to look like a crown, together with the signature of the crystal-cutting pioneer Daniel Swarovski, represent the continued dedication to a unique heritage of master craftsmanship of a company that is still family owned.

You can select between different sizes, tag and sticker. In order to offer various customization possibilities, selected IB partners are allowed to use the digital Crystals from Swarovski logo in combination with their products embellished with crystals from Swarovski.

2. Modular point-of sale solutions

A broad range of merchandising tools is offered exclusively to Ingredient Branding partners—tools that put the products embellished with crystals from Swarovski in the spotlight at point-of-sale while also highlighting the use of genuine Swarovski crystals.

Our POS tools enable a multitude of decorative possibilities to give free rein to your creativity. Add a touch of Swarovski glamour to your products at events and retail in the most effective way.

3. Effective communication platforms

By giving partner brands access to our highly effective communication platforms, selected partners have the opportunity to generate even greater awareness of their products. Swarovski’s perceived place in the world of luxury and fashion, its presence in Vogue, Elle, and Harper’s Bazaar, plus its compelling online presence, together add up to a highly effective international communication platform.

The result is an Ingredient Branding program that showcases your product ranges and connects you with jewelry and fashion lovers all over the world, allowing you to leverage this global awareness and build recognition of your products.


Join our Branding Program

Seal your success! Become an Ingredient Branding partner and enhance the positive effect of Swarovski crystals on your business. Simply fill out the online application form and we will get in touch with you.

Please be aware that we place great emphasis on the exclusiveness of our program. We analyze every application using predefined access criteria. Once you have been approved, you will receive an online contract explaining the conditions of use.

1 GfK study with n=5.221 women (25-60yrs) in China, Germany, Italy, USA and UK (2017).