Properly use the Swarovski® trademark as an adjective.
A trademark functions as an adjective and must be used as such. Accordingly, do not use it as a noun, and do not make it plural or possessive.
Always use the Swarovski trademark as an adjective followed by the appropriate generic noun for the product or product category.
Correct Use:
Our handbags are encrusted with glittering crystals from Swarovski®/Swarovski® crystals.
Swarovski® beads allow you to design your own personal jewelry creations.
Swarovski® chatons and flatbacks can be used in a number of applications.
The sparkle of crystals from Swarovski®/Swarovski® crystals is unparalleled.
Incorrect Use:
Our handbags are encrusted with glittering Swarovskis.
Sewing on a Swarovski is easy.
A Swarovski’s sparkle is unparalleled.
A possibility of correct wording and word order is
“CUSTOMER BRAND” “product type” embellished with crystals from Swarovski®
E.g.: CUSTOMER BRAND bracelet embellished with crystals from Swarovski®
E.g.: A dazzling CUSTOMER BRAND silver bracelet embellished with aquamarine crystals from Swarovski®
Examples for wording alternatives:
…embellished with crystals from Swarovski® / embellished with Swarovski® crystals
…dazzling with crystals from Swarovski® / dazzling with Swarovski® crystals
…adorned with crystals from Swarovski® / adorned with Swarovski® crystals
…decorated with crystals from Swarovski® / decorated with Swarovski® crystals
…enriched with crystals from Swarovski® / enriched with Swarovski® crystals
…created with crystals from Swarovski® / created with Swarovski® crystals
