10. Responsibility for partners and resellers

Ensure that your own resellers and marketing partners follow these Guidelines in the marketing and promotion of Swarovski® Branded Crystals, and of your own products containing Swarovski components.

If you sell Swarovski® Branded Crystals, or your own products containing Swarovski components, through resellers, or on online platforms, or otherwise through intermediaries, then it is your responsibility to ensure that these products are marketed fairly, honestly, and in a way that is not potentially misleading. Otherwise you (as well as your resellers and marketing partners) could potentially be exposed to liability for trademark infringement, false advertising, and unfair competition.

Accordingly, please provide a copy of these Guidelines to your resellers and marketing partners, and take steps to ensure that they are followed.