We regret to inform you that we will stop our online services as of December 31, 2020. Registrations and orders entry are blocked as from 1st of December.
Embracing the Next

Embracing the Next

Crystal Innovations and Inspirations Fall/Winter 2021/22

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New Crystalpixie

New Crystalpixie

Make a Move & Nail the Beauty Game

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The Mystic Square Fancy Stone

The Mystic Square Fancy Stone

A future-thinking, mesmerizing crystal to celebrate our anniversary

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Design Studio

Design Studio

Crystal ideas, brilliant creations and endless inspirations

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We regret to inform you that we will stop our online services as of December 31, 2020. Registrations and orders entry are blocked as from 1st of December.

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Discover how crystals make your passion and business sparkle


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Use the sparkle of Swarovski stones to add a unique beauty to your apparel design

Nail design & beauty

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From edgy-glam nail art to sparkling components and packaging, Swarovski creates the radiance

Jewelry & Watches

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Use colorful Swarovski stones to add your signature style to sparkling arm, finger and neck

Sport & Show

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Use superbly cut Swarovski crystals to accentuate the graceful lines of the moving body


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Elevate any accessory design with Swarovski’s ever-evolving range of crystal stones


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Crystallize each step for your sneakers, sandals and even slippers

See what’s behind the sparkle

Example of heritage and innovation by Swarovski

Innovate through time

A heritage of innovation

Since 1895, Swarovski has been the pioneering changemaker of crystal creation. Learn more about how innovation runs through our minds, our hands and our machinery.

Example of sustainability in thinking and doing

Care for the planet

Sustainability in thinking and doing

Care for our planet is rooted in Swarovski’s DNA. Our birthplace and headquarters are surrounded by nature. Everywhere we look, mountains, trees and crystal-clear air remind us that Earth comes first. Learn about our sustainability practices.

Why swarovski

Since 1895, Swarovski’s spirit of innovation and sustainability has driven us to create the high-quality crystals that add extra sparkle and value to your designs.

Discover what Swarovski can do for you

Articles you might be interested in


Discover the intensity and richness of Swarovski crystals hues and effects with our color charts.

View color charts

Limited editions

Get unique designs with limited availability. What are you waiting for!

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Outlet sale

Once they’re gone, they’re gone! At 40% off, these crystals aren’t to be missed.

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Swarovski crystals — for your radiant business

Discover Swarovski crystals in premium quality

Are you a fashion designer, interior designer, architect or in the entertainment industry? Then let yourself be inspired by the wide variety of loose Swarovski crystals, new products and trends. Swarovski Professional supplies you with carefully manufactured stones for your business in an enormous range of colours, unique effects, shapes and sizes. Until 2013 they were known under the name Swarovski Elements and are thus still familiar to many connoisseurs. Today the official designation is "Swarovski Crystals", drawing attention to the individual stones.

A huge assortment of loose crystals

Loose crystals in almost every imaginable color and shape, exciting special effects and a multitude of application options. The Swarovski product catalog has it all. Whether used in jewelry, clothing, accessories, cosmetics and even the world of film and entertainment, Swarovski crystal products will make your project shine.

Discover our crystal colors:

White crystals
Green crystals
Black crystals
Blue crystals

Round stones, pendants, fancy stones or crystal beads are available in many different cuts, for example the brilliant Xirius cut for a sparkling 3-D effect or the romantic flower cut. The Swarovski product range also includes Crystal Pearls, with a matte finish that imitate genuine pearls, as well as crystal charms and buttons.

Buy the right Swarovski stones for every need

No wish remains unfulfilled: Swarovski's reliable application methods have been developed over many years to offer you as a business customer the widest range of design options. Stick on your gemstones (Swarovski Hotfix crystals), attach them by ironing or stitching them on. High-quality frames and clasps inspire not only jewellery manufacturers.

In our detailed application overview you will find all important information on the correct soldering and setting of Swarovski crystals, the Ceralun processsewing on, embroidery and self-adhesive application as well as valuable care instructions for your crystals.

No matter which product you choose — we will help your business to make a brilliant appearance. Swarovski also supplies wholesalers with larger quantities of goods.

We have come up with something special for the cosmetics industry: Swarovski crystals in liquid form, namely for glamorous nail polish. The Naildesign line "Crystal Pixie" convinces stylists and fashionistas worldwide. Besides glittering nail polish with tiny crystals you can also apply larger flat backs on your manicured nail.

Swarovski crystals — a success story

For over 120 years, Swarovski Crystal has been cutting crystals with perfect precision. The family business was founded in 1895 by the visionary founder Daniel Swarovski and can now look back on a long series of successful cooperations with tradesmen.

Only the best materials are used in the production of Swarovski crystals. Quartz, minerals and sand are processed into real crystals in a complex process. The exact formula is a trade secret Daniel Swarovski left to his heirs. With this formula and a new type of grinding machine, he was the first to produce the finest crystal that sparkles like diamonds. Since then, Swarovski has repeatedly achieved a new breakthrough in the crystal industry: One example is Platinum-colored Pro Similisation, which makes Swarovski crystals resistant to environmental influences and mechanical processes of processing (e.g. soldering). This guarantees the premium quality and high brilliance of Swarovski stones.