A desire for experience over things is a modern-day mantra. We’ve become numbed by today’s technology-driven world, and there is a yearning to refocus on the human element, with its emotional, intellectual and spiritual demands. Craving connection, seeking authenticity and desiring what is real, we travel the world, experiencing new cultures and exploring new regions in order to learn, grow, collect mementoes, and ultimately find happiness.
Gap-year travels, adventures, cultural breaks, and luxury seafaring cruises characterize the new “experience” consumer, for whom traveling is more than just visiting a different place—it’s about finding new meanings, creating memories, and making the most of every moment.
Identified by the title “Wanderlust,” Swarovski takes to its heart the philosophy of embracing experience, and highlights the reasons why people travel — for boundless joy, a feeling of freedom, “barefoot luxury,” and even higher learning. We hope you will find creative inspiration in the currents of social change that drive and transform us, as expressed in our Innovations & Inspirations SS19.
When dreaming of faraway places, the background of a perfect holiday is often a particular quality of blue—we have called it “Majestic Blue”. This versatile new color option, as intense as the ocean and as clear as the wide-open sky, is available in a variety of cuts and shapes, inspiring incredible creative possibilities.
In addition, three new Crystal Shiny LacquerPRO effects — Crystal Buttercup, Crystal Lime and Crystal Lilac — are the perfect complement to Majestic Blue’s dreamy, deep hues. Use them in elegant styles, bold and streamlined looks, and expressive designs.
Versatile new shapes and cuts include the Classic Cut Pendant, Geometric Flat Backs (2771, 2772, 2773), Teardrop Fancy Stone and Mini Size Flat Backs (2200, 2400, 2711). In addition, there are the supremely adaptable Fine Rock Tubes (5950, 5951), which merge the appeal of sparkling crystal with metal elements and streamlined silhouettes.