Enjoy January‘s free gift, the 2020 Swarovski Calendar, with orders of €500+* Learn More
20% off Crystalpixie*

20% off Crystalpixie*

Transform fingertips into glittering points of light

Shop now
The shopping guide

The shopping guide

Our easy guide to adding crystal brilliance to your designs

Discover more
Classic Blue

Classic Blue

The Pantone Color of 2020 in Crystals

Discover Now
Sergio Rossi’s CEO

Sergio Rossi’s CEO

A Q&A with the CEO of the brand that turns dreams into reality

Discover More
Our thank-you gift*

Our thank-you gift*

For orders of €500+, new every month

Don‘t Miss Out
Try a little sparkle

Try a little sparkle

Get creative with our Sample Box's cuts, colors and effect

Test your ideas

Buy high–quality crystals to add sparkle to your creations

Explore our product categories

Discover how crystals make your passion and business sparkle


Discover Now

Use the sparkle of Swarovski stones to add a unique beauty to your apparel design

Nail design & beauty

Discover now

From edgy-glam nail art to sparkling components and packaging, Swarovski creates the radiance

Jewelry & Watches

Discover now

Use colorful Swarovski stones to add your signature style to sparkling arm, finger and neck

Sport & Show

Discover now

Use superbly cut Swarovski crystals to accentuate the graceful lines of the moving body


Discover now

Elevate any accessory design with Swarovski’s ever-evolving range of crystal stones


Discover now

Crystallize each step for your sneakers, sandals and even slippers

Crystal Studio

Visit the Crystal Studio to find inspiration in all kinds of stunning crystal-embellished designs. These include apparel, jewelry, accessories, footwear, dance and nail art.

Get inspired

See what’s behind the sparkle

Example of heritage and innovation by Swarovski

Innovate through time

A heritage of innovation

Since 1895, Swarovski has been the pioneering changemaker of crystal creation. Learn more about how innovation runs through our minds, our hands and our machinery.

Example of sustainability in thinking and doing

Care for the planet

Sustainability in thinking and doing

Care for our planet is rooted in Swarovski’s DNA. Our birthplace and headquarters are surrounded by nature. Everywhere we look, mountains, trees and crystal-clear air remind us that Earth comes first. Learn about our sustainability practices.

Why swarovski

Since 1895, Swarovski’s spirit of innovation and sustainability has driven us to create the high-quality crystals that add extra sparkle and value to your designs.

Discover what Swarovski can do for you

Articles you might be interested in

Small packing units

Need just a few crystals? We can supply handy packing units of 10 or 100 crystals.

Discover more


Discover the intensity and richness of Swarovski crystals hues and effects with our color charts.

View color charts


Swarovski is the pioneering changemaker of crystal creation, setting the trends that inspire.

Discover why

*The daily promotions with 20% discount on selected Crystalpixie items marked with “SALE” (“Crystalpixie promotion”) will run each day from 00:01 CET until 23:59 CET starting on Monday (January 13th, 2020) until Friday (January 31st, 2020). The 20% discount on selected Crystalpixie items applies to full priced items only and cannot be combined with any other offer. The Outlet Sale is excluded from this offer. The discount is automatically applied in the cart. Crystalpixie promotion is only valid on www.swarovski-professional.com in the following countries: Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland. Crystalpixie promotion does not apply to item(s) purchased at regular price before Crystalpixie promotion begins. Picture for artistic value only. All items are subject to availability.

* For every one purchase of goods in a net value of a minimum of five hundred Euros (500€) ** during the time of January 1st, 2020, 0.01 am CET until January 31st, 2020 11.59 pm CET Swarovski will send you one 125th anniversary Wall Calendar “Sparking Delight since 1895” (“Swarovski Gift with Purchase”). The initiative “Swarovski Gift with Purchase” is operated and sponsored by D. Swarovski Distribution GmbH, Swarovskistrasse 30, 6112 Wattens, Austria (“Swarovski”). The Swarovski Gift with Purchase will be sent out together with your order with no additional shipping costs for the recipient. No cash redemption or substitution will be allowed for the Swarovski Gift with Purchase, any right of action and any recourse to courts of law is excluded. This offer is only valid while stock lasts.

** Promotional discounts, taxes and shipping costs not included.

VISUALS of the Gift with Purchase shown are for illustration purpose only. Actual product may vary.

Swarovski crystals — for your radiant business

Discover Swarovski crystals in premium quality

Are you a fashion designer, interior designer, architect or in the entertainment industry? Then let yourself be inspired by the wide variety of loose Swarovski crystals, new products and trends. Swarovski Professional supplies you with carefully manufactured stones for your business in an enormous range of colours, unique effects, shapes and sizes. Until 2013 they were known under the name Swarovski Elements and are thus still familiar to many connoisseurs. Today the official designation is "Swarovski Crystals", drawing attention to the individual stones.

A huge assortment of loose crystals

Loose crystals in almost every imaginable color and shape, exciting special effects and a multitude of application options. The Swarovski product catalog has it all. Whether used in jewelry, clothing, accessories, cosmetics and even the world of film and entertainment, Swarovski crystal products will make your project shine.

Discover our crystal colors:

White crystals
Green crystals
Black crystals
Blue crystals

Round stones, pendants, fancy stones or crystal beads are available in many different cuts, for example the brilliant Xirius cut for a sparkling 3-D effect or the romantic flower cut. The Swarovski product range also includes Crystal Pearls, with a matte finish that imitate genuine pearls, as well as crystal charms and buttons.

Buy the right Swarovski stones for every need

No wish remains unfulfilled: Swarovski's reliable application methods have been developed over many years to offer you as a business customer the widest range of design options. Stick on your gemstones (Swarovski Hotfix crystals), attach them by ironing or stitching them on. High-quality frames and clasps inspire not only jewellery manufacturers.

In our detailed application overview you will find all important information on the correct soldering and setting of Swarovski crystals, the Ceralun processsewing on, embroidery and self-adhesive application as well as valuable care instructions for your crystals.

No matter which product you choose — we will help your business to make a brilliant appearance. Swarovski also supplies wholesalers with larger quantities of goods.

We have come up with something special for the cosmetics industry: Swarovski crystals in liquid form, namely for glamorous nail polish. The Naildesign line "Crystal Pixie" convinces stylists and fashionistas worldwide. Besides glittering nail polish with tiny crystals you can also apply larger flat backs on your manicured nail.

Swarovski crystals — a success story

For over 120 years, Swarovski Crystal has been cutting crystals with perfect precision. The family business was founded in 1895 by the visionary founder Daniel Swarovski and can now look back on a long series of successful cooperations with tradesmen.

Only the best materials are used in the production of Swarovski crystals. Quartz, minerals and sand are processed into real crystals in a complex process. The exact formula is a trade secret Daniel Swarovski left to his heirs. With this formula and a new type of grinding machine, he was the first to produce the finest crystal that sparkles like diamonds. Since then, Swarovski has repeatedly achieved a new breakthrough in the crystal industry: One example is Platinum Pro Similisation, which makes Swarovski crystals resistant to environmental influences and mechanical processes of processing (e.g. soldering). This guarantees the premium quality and high brilliance of Swarovski stones.

Need Help?

Mo-Fr: 9 a.m. – 4 p.m.
(toll free)

Email us



Fill out our contact form


See what others have asked


Please let us know what you think!