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Swarovski is setting trends that inspire designers around the world

Spring & Summer 2020

The Power of Emotions collection

2020 is going to give us all the feels. If we were to give a name to the overarching trend that will characterize the spring/summer season, it would be The Power of Emotion.

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Fall & Winter 2019/20

Be Yourself collection

In an era of “stuffocation” and data manipulation, with algorithms feeding us our product choices, consumers demand, not only to look different, but that their products are created to reflect their individuality. It is time to just Be Yourself!

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Trends, Inspirations & Innovations

Spring & Summer 2020

The Power of Emotions trends

Despite our highly digital age with numerous ways of connecting with others right at our fingertips, there is a growing sense of loneliness. As a result, people are looking to reconnect on an emotional and physical level. Our four trends reflect this craving.

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Fall & Winter 2019/20

Be Yourself trends

Cosmetic companies, such as Lancôme, offer the possibility to create a truly customized foundation based on an individual skin scan, and mood measuring monitors in clothing stores make color choices for consumer’s clothes. Welcome to the age of extreme individualization. Be Yourself is reflected in our four trends.

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Spring & Summer 2020

The Power of Emotions crystal innovations

Explore how Swarovski Crystals in nature-inspired hues can guide people toward their inner peace, and how neon colors support their increasing desire to express their individual style.

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Fall & Winter 2019/20

Be Yourself crystal innovations

Fall/Winter 2019/20 welcomes four lustrous new members which mirror the individualized technology called Ego-Tech, where technology makes actual consumption decisions for the individual consumer.

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Making rainbows

Shimmer Effect

Discover Shimmer Effect, the next evolution of Aurora Borealis. It blends the original rainbow-hued, refracted light effect with a futuristic gleam in modern nature-tech hues.

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Brilliance redefined

Xirius Crystal

An intricate, gem-like cut. Rich colour. Facets that sparkle, dancing with light. Meet XIRIUS, Swarovski’s most brilliant and durable crystal yet.

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More for reading, dreaming and creating


Easy tutorials in text and video demonstrate how to apply the crystals to your creations.

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Discover the intensity and richness of Swarovski crystals hues and effects with our color charts.

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Swarovski is the pioneering changemaker of crystal creation, setting the trends that inspire.

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